From David Metcalfe, over at Modern Mythology:
In researching for the interview I came to realize that there’s far more to what Keenan is doing with his wine craft than I’d first expected. A focus on community growth, desert permaculture, and sustainable, socially integrated business practices demonstrates a different side of Keenan’s genius, which in other applications has allowed him to become one of the most successful artists in the contemporary music industry. There is also an esoteric component to his wine making, which is hinted at in the title for the Blood into Wine documentary produced a few years ago to introduce people to his vineyard and winery.
Through understanding the place history of the Verde Valley, Keenan is working with bringing to his wines the sense that they are literally transmuting the blood of those who have lived and died in the area, and whose work has made the desert community possible. With an awareness of how specific climates, soil types and other environmental factors affect the development of the wine, he has added an additional layer of cultural understanding which brings out a more subtle sense of what happens during the fermenting process.
Aptly named after Hermes’ staff, Caduceus Cellars brings an alchemical approach to wine making that returns the craft back to its origins. Another way that Keenan stays true to this alchemical tradition is in his focus on renewing the society which supports his pursuits. One thinks of the legendary donations of Nicolas Flamel which are still remembered through street names and plaques in the areas in France where he was said to have provided for the community through his transmutations. In a similar sense Keenan’s work with the local community to not only create business, but also to build an infrastructure that supports further development, is a beautiful example of integrating all aspects of one’s passion and craft into something that benefits everyone in the community.
Read the full interview over at Modern Mythology.